Lead Gen

The best alternative to Zillow advertising and why you need it

In the current digital landscape, realtors typically seek help from one of the two distinct mediums for their real estate advertising: Zillow advertising or Google Ads. 

Some realtors prefer advertising on platforms like Zillow because they are solely dedicated to the real estate industry. The leading belief is that because it exclusively operates in real estate, advertising on Zillow can effectively help realtors get in front of people who’re almost ready to seal the deal. 

But today, RealDigiAds is going to debunk that myth. Continue reading ahead to learn why it is crucial for realtors to start looking for a Zillow advertising alternative for lead generation. 

Troubles With Zillow Advertising: Why Zillow Realtor Advertising is a Thing of the Past for Lead Generation 

What was once a powerful resource for real estate agents and marketers is not quite as beneficial or effective in certain core areas as some realtors may believe – especially when it comes to marketing and lead generation. 

Below are some reasons why you need to start looking for an alternative to Zillow advertising: 

Zillow can manipulate information for personal gains

Not many people know this, but Zillow has massively grown its business with the help of search engines like Google. Unfortunately, they have used the attention they have gained to convince realtors that they “hold the keys to the castle,” and the place to be for realtor success is on their platform. This story has lived on long enough to become a theme where most realtors advertise on Zillow because their competition advertises on Zillow. Not because that’s where realtors have the most success getting quality leads.

Now that Zillow has officially become a brokerage and entered into the housing market with direct-to-consumer offers, realtors not working for Zillow will become an afterthought and likely only be given scraps from their table. In other words, this will result in even lower quality leads for realtors that use Zillow advertising.

Moreover, suppose a lead from Zillow is unresponsive initially, which they often are. In that case, Zillow has the option to send that same lead to multiple advertisers, thus making money on the same lead over and over again. Realtors are left to figure this out on their own as they will not find this information in their contracts, training documents, onboarding manuals, or from sales representatives. We can only hope they do before being locked into a contract because there is no going back once that happens.

Zillow provides general leads

The real problem with Zillow advertising is it does not produce the right leads. Zillow ads do not capture the “bottom of the funnel” leads because they are intrinsically not designed to do that. More often than not, the “leads” realtors get from Zillow advertising are people who think they are calling either a Zillow employee or the listing agent. They are often already being represented by a realtor and are simply calling for information on a property, not because they have any interest or real intent in hiring a buyer’s agent. 

However, somebody on Google can be at the bottom of the funnel as they would not be doing the specific search in the first place if they were not actually interested in buying a property. It is crucial to understand that Zillow searches are way more general in nature. In contrast, searches on Google are more precise and definite — allowing realtors to spend less money for better quality leads. 

Zillow ads are expensive 

Zillow bases advertising costs on how expensive homes are in the zip code being targeted. Thus if you are looking to target an expensive market or one wanted by many realtors, you’ll pay more for your leads. The platform itself estimates that the price per lead can range from $20 to $60, but it’s not simple to figure out how much you’ll pay. 

On the other hand, you can pay as little as $10 a day when adopting a more forward-thinking approach through Google Ads with the help of RealDigiAds. Even if you somehow manage to pay the least amount for leads through Zillow advertising, you can still save money, plus get more leads using Google Ads when working with RealDigiAds. Why waste hundreds of dollars to talk to leads with absolutely no intention of ever using your services when you can reach people with actual intent for a fraction of the cost.

Google Ads Through RealDigiAds is a Better Alternative to Zillow Advertising

We strongly believe that the best place for realtors to advertise is where home sellers and buyers begin their search: Google. The best way to do that is with RealDigiAds pre-configured campaigns that were created for realtor success.

Here are some leading reasons why we believe Google Ads through RealDigiAds is a better alternate to Zillow advertising: 

Efficiently targets lucrative leads.

Google Ads through RealDigiAds allows realtors to effectively target and qualify leads from their audiences by bidding on specific terms that drive quality leads.

Fosters business-client relationship.

Google Ads gives Realtors a chance to establish a relationship with the customer instead of Zillow owning the relationship. 

Creates awareness.

It builds awareness of your personal brand without having to compete with other realtors for attention on the same listing page

Reliable marketing system.

Gives you the freedom to create a reliable marketing system rather than being dependent upon the changes others may decide to make for you.

Accommodating to limited budgets.

There are no limitations when marketing with a limited budget; you can use whatever budget you are comfortable with to target the right people effectively.

Better at targeting the right leads.

More importantly, the market on Google is better at targeting the right leads because it is the number one source of all online queries, even those for real estate and Zillow. Plus, when appropriately configured, Google Ads campaigns are much better at targeting the right audiences.

Five Reasons Why Realtors’ Should Not Use Zillow

In our opinion, there are several reasons why Realtors’ should not use  Zillow advertising. Let us explain.

1. Zillow can be highly competitive. 

Due to Zillow’s popularity, its advertising can be highly competitive for real estate agents. For example, for a specific area, or zip code, many agents compete for attention on a single listing. Think of it like fishing – the more people there are fishing at a lake, the lesser chances you have of catching a fish.  

2. Zillow unfairly discredits realtors.

When realtors propose a home’s value as less than Zillow’s estimates, also called “Zestimates,” which are routinely inaccurate, sellers often question realtors’ market knowledge due to Zillow’s massive brand, which is all thanks to Realtors’ advertising and listings to begin with. This often forces Realtors to list homes for more than they are worth because customers insist on holding to the Zestimate price. This misinformation causes distress and hurts sellers every day.

3. Zillow is now competing with Realtors.

Lastly and most importantly, Zillow is now in the housing market with direct-to-consumer offers and acting as a brokerage. This means that real estate agents will no longer be a priority and will only receive Zillow’s leftovers, i.e., poor quality leads. 

4. Challenging to get a return.

As explained earlier, the upfront costs of advertising on Zillow can be extremely high if you want to effectively advertise and capture visitors’ attention in high-demand zip codes. Thus, if you opt for low-budget advertising, it is highly unlikely that you get any quality leads or a real return on ad spend. 

5. Bad low-budget advertising. 

Zillow advertising is not beneficial if you are a Premier Agent with a limited or low budget. That is because of how Zillow takes competition into account in any given zip code. Let us explain this through a simple scenario.

Let’s say you and three other Premier Agents decide to use Zillow advertising in the zip code 90209 with a budget of $100 each. The Zillow showcase advertising page will display all three of you in zip code 90209 because there is space for exactly three agents.

This means all three Premier Agents, including you, get 100% (of 300% total) exposure in zip code 90209. If, however, one of you decides to increase your budget to 4 times the original, things start to change quickly and drastically.

By increasing one realtor’s budget to $400, that realtor will now get 200% exposure in the zip code 90209 and drive down the other two realtors’ exposure to 50 percent. The combined exposure is still 300%, but two-thirds (200%) of it is going to one realtor while the others are splitting one-third (50% each).

If you maintained your budget of $100 for the original 100% exposure, your exposure would be cut in half at the same price. Not only is your competing Premier Agent (who increased their budget) getting more exposure than you, they have effectively undercut the exposure from your budget by half.

This is one of the core reasons why low-budget Zillow advertising is awful for Premier Agents. Even though you can access other Premier Agents’ spending, you are at a significant disadvantage unless you are prepared to overspend and dominate the Zillow advertising in any given zip code.

Google Ads: The Better Lead Generator for Realtors 

When you’re looking to find answers to a question or learn more about something, where do you usually go? That’s right, Google. You might search for “best [whatever service you’re looking for] in [your area]” or something similar. If you appear for searches related to those that indicate someone looking to purchase a home or work with a realtor, you can usually get a high amount of leads, and if handled right, conversions. 

In our experience, Google can provide realtors with an almost indefinite number of leads (yes, there is a possibility for saturation, for instance, in some rural areas.) But even then, the traffic generated through Google is far superior to Zillow. In fact, most prospects will begin their real estate search on Google. In 2018, a study found that 78% of real estate searches start with a search engine, and Google accounts for about 75% of search engine traffic online. Those numbers are enormous — in essence, you know that at least 6 out of every 10 prospects are going to Google for their real estate search. Now that was three years ago; imagine how much this has grown since then. 

It’s also important to note that Zillow derives most of its traffic from Google, not the other way around. In a feeble attempt to help you understand this easily and resolve the Zillow/Google Ads debate once and for all, here is an analogy for you: 

Questioning which is better out of the two – Zillow advertising and Google Ads – is like asking what is better to wear: the jeans I have in my right hand or the fabric to make jeans in my left. 

Apparently, on the surface, both things appear to be the same, i.e., jeans. But when you look closer, you realize that one requires drastically more work for you to wear as you will have to design and sow according to your style and size. In contrast, the other option is all ready to be worn.

Though the ready-to-be-worn jeans seem like a good, easy option, you can’t be sure if they will fit. You also don’t know how well they were made and if they will flatter your body type. In the end, the better option is the jean material that you can make to your liking.

In this analogy, you can consider Zillow advertising as the ready-to-be-worn jeans and Google Ads as the jean material. So, Zillow being the retailer purchases their jeans from Google and sells it to you. In contrast, Google can sell you jean material directly on wholesale. If you don’t know how to sow or style jeans, this might sound intimidating. That’s where RealDigiAds comes in; RealDigiAds provides you with an easy way to make custom “jeans” (ads) in 10 minutes or less. 

We hope the analogy clears some of the ambiguity related to advertising on Zillow and Google Ads. Keep in mind that to produce high-quality leads for your real estate business, you need to create effective campaigns. The best way to do that with little to no knowledge of Google Ads is with RealDigiAds.

Final Verdict

Just like direct mail, realtor advertisements you come across on platforms like Zillow and only seem like the most effective marketing mediums in theory.

A G2 study revealed that while evaluating these two mediums, the majority found Zillow ads easier to set up, use, and administer. Yet, overall the majority of participants preferred using Google Ads to generate leads. They believed that Google met their business needs better than Zillow. In addition to this, the leading cause of Google Ads being superior and more lucrative for real estate marketing has to do with one simple-yet-indispensable concept: return on investment.

According to a recent study, for every $1 a company spends on Google Ads, they can anticipate earning around $2 in return, therefore doubling their investment. Moreover, the same study revealed that paid search could help realtors boost brand awareness in some cases by as much as 80%! Therefore, increasing the chance of your brand being discovered, remembered, and interacted with by prospects in a positive way.  

Lastly, the most important thing for you to understand about Google Ads is that every dollar you spend on a real estate campaign needs to work for you, not against you. Even a massive marketing budget won’t produce the results you are seeking if you spend it on campaigns not structured for success. 

RealDigiAds: Google Ads Made Easy for Realtors 

As a dedicated SaaS company created for Realtors, RealDigiAds offers you an easy way to market your brand and listings to buyers and sellers on Google. Use our platform to create a new campaign in minutes, promote listings on Google, and impress sellers with better results. Build your brand by advertising in the cities/communities where you do the most business, find new buyers, and win more listings. Let us help you transform your business and finally receive a return on investment from your marketing efforts. 

To find out more about how you can leverage Google Ads’ full potential with RealDigiAds or for more insights on real estate marketing, feel free to reach out to us and get the answers you have been looking for. 5. 

Lead Gen

Realtor lead generation

Most businesses, if not all, have been impacted by the digital revolution, and real estate is certainly no exception. In February 2006, a new site called launched and changed the real estate industry forever. Similar to the way search engines transformed the way we find and access information, caused that same shift in the way we buy and sell properties. When someone wanted to buy or sell a home 14 years ago, the first thing they did was call a Realtor. Today, it’s the last thing they do. If someone wants to purchase or sell a home, the first thing they do is go online and research. Realtors that are aware of this change know that they have to be online to be found, and that’s why many Realtor leads come from Realtor websites or Realtor web pages on brokerage websites. 

When you search for Real Estate listings on Google, the results are and miscellaneous Real Estate Brokerages. Zillow does Realtor lead generation on Google, but did you know that Realtor leads are purchased BACK from Zillow by Realtors? Yes, I said back because those Realtors leads were meant for Realtors and not for Zillow. Realtors also don’t need a massive advertising budget to cover the entire United States like Zillow. Realtors should be getting their leads right from Google for their specific target market so that they are not competing with other Realtors being displayed on the same Zillow page for a home, and because it costs much less. Let me put it this way, if you’re a Realtor targeting single-family homes in Roslyn, NY, RealDigiAds settings would be targeting people in or searching in Roslyn, NY, for single-family homes. PPC search advertising and digital ads on the Google Display Network (GDN) will transform a Realtor’s business.

Given the competitive nature of the real estate industry, this form of advertising is crucial for staying ahead, not to mention that Realtors need a steady flow of leads to build a strong pipeline for future business. RealDigiAds is the answer to how Realtors can connect with an audience who may not be ready to buy or sell, and then hold that attention until the sale becomes viable.

Lead Gen

Maximize your ROI with a real estate sales funnel

You’ve decided to bring your business to the next level by subscribing to RealDigiAds to advertise your services on Google. Here’s how to get started maximizing your ROI for your campaigns and which areas to focus on to get successful website conversions that lead to sales.

1.) Create a website landing page for a specific campaign

2.) Use forced registration (we suggest 2 unregistered listing views)

3.) When a prospect registers, it goes directly into your CRM

4.) Automatically add the prospect to a drip email marketing campaign

5.) Call the prospect immediately.

Create a website landing page for a specific campaign

As an example, let’s say you’re advertising Homes for Sale in Boynton Beach, Florida. You should create a page on your website called Boynton Beach Homes For Sale. On this page, there should be some content about Boynton Beach Homes For Sale, a link to a Market Report for Boynton Beach, a link to advanced search for Boynton Beach, and the newest listings in Boynton Beach. The ad you’ve created with RealDigiAds on Google should be linked to this page on your website. Your main objective is to provide the content that your visitor expected to see; Boynton Beach Homes For Sale.

Use forced registration

Forced registration is exactly what it sounds like. If a user wants to see listings on your website, they will have to register. It’s most important to have a webpage that provides exactly what your visitor was searching for when they clicked on your ad. We recommend letting visitors see two listings before requiring them to register. This way, they will get to see exactly what they wanted when they clicked your ad, which will motivate them to register when prompted.

Example: A visitor comes to search listings in Boynton Beach. They click on a listing on a listing on your Boynton Beach Homes For Sale. They click a second listing on this page. When they click a third listing to see, a box pops up, telling them that they need to register to continue and provides all the benefits of registering; i.e., Get emailed when we find more properties that suit your tastes! We’ll notify you daily of new listings & price changes, search smarter with new property email alerts, price change alerts, all detailed property information, virtual pictures, track your favorite properties, save searches to view later, neighborhood & school information, agents to answer questions online, foreclosures & much more!

Another way to get visitors to convert is to provide Market Reports for Boynton Beach Homes For Sale. They can subscribe to receive the marker report or create a custom market report for any city, subdivision, development, or community. Market Reports include active listings, listings that are in contract, and listing that have closed.

Customer Relationship Manager (CRM)

The CRM is where all your leads (website registrations) are organized. You can set up automated email campaigns, text messages, and reminders to call and follow up with prospects.

Lead generation technology infrastructure and events

1.) Use RealDigiAds to Create a New Advertising Campaign on Google

2.) When a prospect clicks on your ad, they are brought to your website/landing page

3.) When they register on your website, the lead is automatically added to your CRM

4.) The lead/prospect is automatically added to email drip campaigns and or text campaigns

5.) Call the prospect immediately

6.) Close the sale

If you need assistance with your technology, we are here to help. Click here to contact us.

Lead Gen Marketing Tips

PPC advertising on Google search

Google uses the pay-per-click advertising model (PPC) for search advertising. When Realtors use RealDigiAds to create PPC advertising campaigns on Google, the actual price they pay for each click in their PPC marketing campaigns is known as cost per click (CPC).

Google is concerned with providing the most relevant content to people that are searching on their search engine. For this reason, your quality score using Google’s rating system correlates to your CPC on Google. It also correlates to how many impressions your ad will receive. Each time your ad is displayed and clicked on, your quality score will improve. Each time your ad is displayed and is not clicked on, your quality score will worsen, resulting in Google displaying your ad less.

Factors to consider on a PPC marketing campaign are your CPC, quality score, click through rate (CTR), conversion rate, and bounce rate. Most of this information can be found on your Google Analytics Account. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. All you need to do is create a free account and add the Google Analytics tracking code to your website to get this information. We already discussed what CPC advertising is, so let’s learn about the other items.

Google’s quality score is their rating of the quality and relevance of both your keywords and PPC ads. This is calculated based on your ad’s CTR and conversion rate. A Realtors click through rate on a PPC campaign is the average number of click-throughs per one hundred ad impressions, expressed as a percentage. This has to do with whether or not your ad offers what a user is searching for. For example, let’s say a buyer is searching for an ocean view condo in Fort Lauderdale. Keywords the buyer might be searching with are “ocean view condo Fort Lauderdale.” Since that’s included within your keywords for one of your Google Ad campaigns, your ad will be displayed on Google for the buyer to find. Somewhere in the ad should include the words ocean view condo Fort Lauderdale to offer what the user is searching, thus resulting in clicks on your ad.

The next item to consider which is way more important than a click through rate is your conversion rate. The conversion rate is the average number of conversions per visitors (clicks) to your website, shown as a percentage. Ad campaign conversion rates are calculated by taking the number of conversions and dividing that by the number of visitors that can be tracked to a conversion during the same time period. For example, if you have 65 conversions of 1,000 visitors to your website from an ad campaign, your conversion rate would be 6.5%, since 65 ÷ 1,000 = 0.65%. This is most important because conversions are leads. When a visitor converts, that means that the user registered on your website and is now a lead within your pipeline. You’ll have the user’s name, phone number, and email address so you can start calling and marketing to them.

Another important index to watch is your websites bounce rate. A website bounce rate is an internet term used to analyze website traffic. A website bounce rate is the percentage of visitors who enter a site and then leave rather than continuing to view other pages within the same website. A high bounce rate will lower your Google quality score because people coming to your website are not finding the information they are searching fo

Lead Gen Marketing Tips

Real estate marketing: tips to get more clients

As a realtor, you know that being discovered by home buyers and sellers is essential for your business. You’ve probably already established a presence in your local community through direct mail or word of mouth, and now you want to grow your business online. You’re most likely reading this because you are wondering if online marketing is the solution. The answer is YES!

Online marketing for realtors, otherwise known as Real Estate Marketing, is all about building your brand and being found easily online. Studies show that 90% of home buyers use the Internet as a source of information when looking to purchase a new home, 76% of home buyers drive by or set up a viewing for a home they found on the Internet, and 41% of home buyers found their home online first (rather than through an ad or sign). Building your brand means keeping your face and name in front of prospects (both buyers and sellers). Successful realtors cannot be secret agents!

There are three important things to note when building your online presence –– 1) traffic does not equal conversions, you can get 100,000 unique visitors to your site every day and never have a single conversion, 2) a website conversion occurs when a visitor to your website creates a new account (registration), and 3) it’s most important for you as a realtor to contact the prospect immediately. Whether you make contact with the prospect via phone or email is not what matters, all that matters is getting the communication started ASAP and keeping the communication ongoing. The tools you’ll need to be successful in Real Estate Marketing are as follows: a lead capture website, CRM (customer relationship management), and email drip marketing. The trick is not to think of marketing as simply getting leads to your website because campaigns created on RealDigiAds for Google Ads will do that for you. What you do after a prospect converts is even more critical –– drip email campaigns, email blasts about new listings, or incentives you offer, text marketing, newsletters, and video marketing are all crucial for digital Real Estate Marketing.

Sending direct mail to the same areas you’re targeting with your Google Ads campaigns will make all your advertising much stronger. Though direct mail to potential buyers and sellers is an old school method, it still works. Call, call, and keep calling until you reach the prospect. The longer you advertise on Google and continue your Real Estate Marketing efforts, the more you will see an increase in your Real Estate business.

Lead Gen Marketing Tips

Digital real estate marketing tools for success

With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, it’s no surprise that Google Ads is an increasingly popular advertising option. RealDigiAds was created with all of that in mind — we make it easy to drive qualified traffic to your website using Google Ads.

Once you implement RealDigiAds and prospects come to your site, its essential the content they see is what they are searching for. Today, buyers and sellers use the Internet to research before ever even calling a realtor. With Google being the most prevalent search engine out there, it is a highly effective platform for conducting said research. The best way to find success in your real estate business is to be apart of that research. Google Ads gives you the ability to do that. It’s equally as important to be able to maintain relationships and build your pipeline with prospects to ensure you’ll actually do business. Below are the tools you’ll need to make your pipeline and get the most conversions and sales from your digital marketing campaigns.

Real Estate Internet Data Exchange (IDX) Website
An Internet Data Exchange (IDX) website enables realtors to display the most comprehensive and up-to-date property listing data on their real estate websites. It offers users the option to search for properties in their desired location. Most IDX websites are a direct connection to the Multiple Listing Service (MLS) and are far better than the national Real Estate Websites. Sites like Zillow are updated in days, whereas Realtor IDX websites are updated in minutes. Remember, it’s not enough to just create an IDX website; you’ll need to provide content that the prospect is searching for when they click on your ad to get them to convert (register).

For the best return on investment (ROI), you should create landing pages for each campaign you are running. Landing pages are one of the most effective ways to convert people to new customers. In other words, if you’re running an ad for condos on the ocean in Fort Lauderdale, Florida, your website landing page should focus on condos on the ocean in Fort Lauderdale, Florida. The page should include listings with different price points as well as other related content. Unless you’re receiving millions of visitors a day, forced registration is most important to maximize conversions. i.e. the user may look at 2 listings and when they try to look at a 3rd listing, the website tells them to register to continue.

Customer Relationship Manager (CRM)
A customer relationship management (CRM) software will help you organize contact information and manage your relationships with current and prospective customers. When you drive traffic to your website ongoing, it’s easy to lose track of prospects because you’re continuously getting new leads. Your CRM will give you reminders to call back prospects, keeps track of ongoing conversations, and assist you in building relationships to develop your Real Estate business. Your CRM should be set up to log new prospects to its database automatically. It’s best to get a CRM that is integrated with your website. It’s common for Real Estate Website companies to offer packages that include a website, CRM, and drip email campaigns that are fully integrated.

Email Drip Campaigns
Once a lead on your website converts (registers), the prospect should automatically be added to an email drip campaign. An email drip campaign is a triggered sequence of automated emails sent on a predefined schedule to targeted email subscribers to achieve a specific result. Pre-write your emails in advance for buyers and sellers to maintain contact and give them helpful hints on buying and selling; we recommend having emails set for at least 12 months. Drip campaigns are one of the simplest ways to get more sales for your business. They bring prospects back to your website, which is key to increasing your sales. Remember, the content within your emails must benefit the prospect. In other words, emails should not just be about how great you are as a Realtor. Maybe you highlight unique types of homes in your area or share thoughts from former clients who purchased properties in your market to show what’s special about your area.

Lead Gen Marketing Tips

Google Ads interface vs RealDigiAds

Why should Realtors use RealDigiAds to create & manage campaigns on Google instead of going directly to the Google Ads Interface? Simply put; because the Google Ads Interface is very technical and difficult to use. There are plenty of courses online to learn how to use Google Ads but unfortunately, these course will only shorten the learning curve just a little bit.

Realtors also have the option of hiring a Google Ads Management Company. This is an option for maybe the top 1% of Realtors because of the cost. For example, you have a marketing budget for Google Ads of $1,500 per month. In addition to your ad spend (advertising dollars), you will pay a management fee of $500 to $1,000 per month plus 10% to 20% of your ad spend. That will significantly reduce the amount of leads you will potentially receive.

Example: Traditional PPC Management Company: You have an advertising budget of $1,500 per month. You hire a ppc management company to create and manage search marketing campaigns. At the low end, your cost will be $1,500 (ad spend) + $500 (management fee) + $300 (20% of ad spend) for a total of $2,300 per month.

RealDigiAds $1,500 ad spend + $149 subscription fee + $75 processing fee (ad spend X .05) for a total of $1,724. That’s a savings of $576 per month or $6,912 per year.

We recommend that you start your Google Ads campaign with RealDigiAds between $16 – $20 per day. Google guaranty’s to never go over your monthly ad budget. Lets say your budget is $16 per day. A Google month is 30.4 days. Your cost will be as follows: $486.40 ad spend + $24.32 processing fee (ad spend X .05) = $510.72 per month. $510.72 is your monthly budget. The RealDigiAds subscrition fee is as low as $149 a month to do unlimited campaigns. This was unheard of until

RealDigiAds was built by Realtors for Realtors, and their pre-configured campaigns are proven to get results!

RealDigiAds is the search marketing solution where the majority of your budget is spent on advertising, not management fees.
RealDigiAds is not affiliated with or a partner with Google Ads. RealDigiAds is an independently owned company & is not part of Google.

Lead Gen Marketing Tips

Social media marketing for Realtors

The days of looking in newspapers for real estate are long over. Homebuyers and sellers in the digital era have many options and resources at their disposal when it comes to finding a home. Empowered by the internet, he proliferation of smartphones and other devices, consumers seeking to buy or sell a home can research listings all with the press of a button. In today’s wildly competitive online mediums, there’s no shortage of potential ways to market real estate. Below are some proven methods and ideas for marketing real estate online that will help you find. Starting and ending with getting social on social media!

Social media marketing is the process of using social media channels to promote and advertise your brand and properties. It is an important marketing strategy that helps realtors connect with their audience where they spend a sufficient amount of time. This form of marketing is not as much about leads as it is about building your brand, audience, and reinforcing your other advertising methods. The idea is for your brand to be seen everywhere, from social media to PPC ads on search engines, display ads on the Google Display Network (GDN), and on the postcards you mail. Realtors often use social media channels such as Facebook, Instagram, LinkedIn, and Twitter to engage and connect with their customers and prospects. These platforms will allow you to publish content, send messages, respond to comments, and advertise to segmented audiences.

Facebook Business Page – Facebook is the most well known Social Media Website. It has over 2 billion users and is very easy to use and understand. Most companies that have had success with Facebook use the 80/20 rule. 80% of posts are not about the business, and 20% are about the business. Facebook is not about self-promotion but about what’s happening in your community, local events, school information, restaurants, etc. By posting things that benefit the community, a Realtor can become the trusted expert for that community and not just the local Realtor that only cares about making a sale.

Post Photos on Instagram – It’s been said that Instagram may be the best Social Media Platform for Realtors, and it’s easy to understand why. With over 700 million users, it’s not difficult for Realtors to receive a tremendous amount of likes for listing images they post. Research shows that the Instagram “like button” is clicked over 4 billion times a day. There is a lot more engagement on Instagram than any other platform because Instagram is mostly accessed through mobile phones. Remember, more views translate to stronger branding for your Real Estate business.

LinkedIn for Realtors – LinkedIn is the top networking platform for business. With approximately 467 million users, it is relatively small when compared to Facebook’s 2 billion users and Instagram’s 700 Million users. The advantage of LinkedIn is that it provides a marketing system to engage other users via group discussion boards, messaging, and blogging. Realtors should focus on LinkedIn to build their professional reputation online and for increased exposure. Realtors should also be posting listings with photos, sharing links to interesting articles and videos, posting testimonials from previous clients, etc.

Twitter for Realtors – Although it’s not as popular as Facebook, Twitter is a social media platform that realtors should utilize. How you should approach Twitter is very different from the way you approach Facebook or Instagram. In addition to promoting listings on Twitter, there are other types of content worth tweeting. Provide your followers with insights and unique value that will help you generate feedback on your content, gain new followers, build a feeling of community, and help cultivate stronger relationships with your leads. Use this platform to give people advice on how to sell their home with or without a realtor, how to prepare their home before you put it on the market, testimonials from previous clients, sold homes, etc. Promote your value proposition to real estate investors, local companies, and influencers. Tweeting relevant community information is a great way to become more recognizable in your community and reach more buyers and sellers. Use hashtags so people can find, read, and share your tweets. Hashtags should be tailored to your targeted areas, recent and upcoming events, or keywords that your target client may be searching for.

Images and Videos – Sharing images and videos across all of your social media platforms will increase user engagement. It’s been said before, but especially in the age of the internet, it’s always worth repeating: Real estate is a people business…ENGAGE WITH THE PEOPLE!

Lead Gen Marketing Tips

The critical importance of lead generation for real estate

If you’re in real estate, leads are vital. The industry is huge, worth $27 trillion according to recent estimates. In an industry this big, standing out from the crowd is critical.

This is where lead generation for real estate can help. If a customer comes to your website and doesn’t find what they need, they won’t be interested in doing business with you. Instead, they’ll bounce off to a competitor and spend money there instead.

Your website needs to be built around giving the client what they want and engaging with the customer. A canny real estate company needs to leverage all of its resources to project an image of professionalism and opportunity to attract customers.

So what are the best real estate lead generation ideas in 2020? What approaches work and what ones are best left by the wayside? In this article, we’ll take a look at the best ways to generate real estate leads and snag customers.

Ready to find out more and boost your business? Then please, keep reading.

Let Your Customers Speak For Themselves
One way to increase lead generation for a real estate business is to leverage the power of social proof. Social proof is a concept in marketing psychology that argues people like to follow the herd: if someone has had a good experience with you, others will more readily come to you. If others have had a bad experience and avoid the business, new prospective customers will too.

You can leverage the power of social proof by posting user reviews and testimonials from satisfied customers on your site. You can also encourage previous customers to leave reviews on Google, Zillow, and other such websites.

As long as you give customers a good experience, letting them speak for themselves gives your marketing a huge boost. It turns every satisfied customer into a representative for your company.

Use Google Ads
If you were looking for a real estate company, where would you go? You’d use a search engine and you’d almost certainly use Google. Google has an overwhelmingly dominant share in the search engine market: 91.89 percent of users search on Google.

Advertising on Google Ads lets you select keywords that, when searched, will present your website at the top of the search results. This means you don’t have to worry about SEO as much and can focus on conversion. is lead generation for real estate made simple on Google.

We’ve put together a case study to demonstrate the usefulness of Google Ads for real estate companies and the results are astounding.

Create a Landing Page That Converts
When a user clicks on your ad, they should come to a landing page on your site that can convert them into customers. What are the essentials of a good landing page?

If you’re hoping to generate leads, your landing page should encourage customers to book an appointment with you. This means optimizing the page to capture emails and phone numbers, so that you can chase up leads and secure sales. Even if you do not make a sale immediately, this type of landing page also lends itself well to email marketing.

You could also use the landing page to show off your authority in real estate. For instance, you could offer a buyer’s guide to prospective customers or show off luxury listings. Don’t let our Google Ads spending go to waste: create a landing page that provides what the prospect was searching for and more real estate leads.

Make Your Business Known in the Community
Becoming a part of your local community isn’t something that you can do online but it does help a real estate agent’s leads a great deal. People prefer to do business with a company that they know rather than one they’ve never heard of.

There are multiple avenues you can go down to improve your business’ community profile. You can:

1.)Sponsor events in the area 2.) Host talks and seminars on business 3.) Volunteering

All of these project the image of a professional body with a human touch. You want to show that you’re a business that cares about people, not only money.

Doing these things will cost money but your service to your community will pay off in time.

Create An Inspiring Website
Real estate lead generation ideas are all well and good but you need to have a website that looks good and functions well, too.

For instance, your site should be set up to handle an IDX. An IDX pulls data on houses from your database and displays them on your website, which means you don’t need to create a new listing for each one manually.

You should also be sure to display relevant and interesting information about your inventory, in addition to lead capture strategies. For instance, your site should ask users to sign up for a newsletter. This gives you an email address which you can use to follow-up with.

Take Inspiration From Your Competition
Are your competitors creating more leads and doing more business than you? Then it’s time to take a look at what they’re doing and figure out how to do it yourself.

There is a wide range of marketing tools that let you analyze competitor sites and find out what they’re doing and whether it’s working. You can then put similar strategies into place yourself.

Lead Generation For Real Estate: The Best Way
We’ve covered lots of different real estate lead generation ideas in this guide, but the best way to do it is to buy ads on Google through makes advertising on Google easy because Realtor campaigns have been pre-configured for you so all you need to do is add your target market and daily advertising budget. When you buy ads on Google, you don’t need to worry about SEO or what your competitors are doing as much. You can leapfrog them and get to the top of the search results with ease.

It really is lead generation for real estate made easy. We hear you ask: “how can I buy these ads?” That’s where RealDigiAds comes in. We’re experts in lead generation for real estate and designed a platform to help you buy ads that will work for your business. For more information take a look at our pricing page and get in touch!