Category: Marketing Tips

As a realtor, you know that being discovered by home buyers and sellers is essential for your business. You’ve probably already established a presence in your local community through direct mail or word of mouth, and now you want to grow your business online. You’re most likely reading this because you are wondering how to spend your real estate advertising budget wisely.

When someone performs a search on Google, the search engine scours its index for highly relevant content in the order it thinks will solve the searcher’s query. This is why content is king with Google search.

Google uses the PPC Advertising model (Pay Per Click) for search advertising. When Realtors use RealDigiAds to create PPC Advertising campaigns on Google, the actual price they pay for each click in their PPC marketing campaigns is known as Cost Per

As a realtor, you know that being discovered by home buyers and sellers is essential for your business. You’ve probably already established a presence in your local community through direct mail