If you’re in real estate, leads are vital. The industry is huge, worth $27 trillion according to recent estimates. In an industry this big, standing out from the crowd is critical.
This is where lead generation for real estate can help. If a customer comes to your website and doesn’t find what they need, they won’t be interested in doing business with you. Instead, they’ll bounce off to a competitor and spend money there instead.
Your website needs to be built around giving the client what they want and engaging with the customer. A canny real estate company needs to leverage all of its resources to project an image of professionalism and opportunity to attract customers.
So what are the best real estate lead generation ideas in 2020? What approaches work and what ones are best left by the wayside? In this article, we’ll take a look at the best ways to generate real estate leads and snag customers.
Ready to find out more and boost your business? Then please, keep reading.
Let Your Customers Speak For Themselves
One way to increase lead generation for a real estate business is to leverage the power of social proof. Social proof is a concept in marketing psychology that argues people like to follow the herd: if someone has had a good experience with you, others will more readily come to you. If others have had a bad experience and avoid the business, new prospective customers will too.
You can leverage the power of social proof by posting user reviews and testimonials from satisfied customers on your site. You can also encourage previous customers to leave reviews on Google, Zillow, and other such websites.
As long as you give customers a good experience, letting them speak for themselves gives your marketing a huge boost. It turns every satisfied customer into a representative for your company.
Use Google Ads
If you were looking for a real estate company, where would you go? You’d use a search engine and you’d almost certainly use Google. Google has an overwhelmingly dominant share in the search engine market: 91.89 percent of users search on Google.
Advertising on Google Ads lets you select keywords that, when searched, will present your website at the top of the search results. This means you don’t have to worry about SEO as much and can focus on conversion. RealDigiAds.com is lead generation for real estate made simple on Google.
We’ve put together a case study to demonstrate the usefulness of Google Ads for real estate companies and the results are astounding.
Create a Landing Page That Converts
When a user clicks on your ad, they should come to a landing page on your site that can convert them into customers. What are the essentials of a good landing page?
If you’re hoping to generate leads, your landing page should encourage customers to book an appointment with you. This means optimizing the page to capture emails and phone numbers, so that you can chase up leads and secure sales. Even if you do not make a sale immediately, this type of landing page also lends itself well to email marketing.
You could also use the landing page to show off your authority in real estate. For instance, you could offer a buyer’s guide to prospective customers or show off luxury listings. Don’t let our Google Ads spending go to waste: create a landing page that provides what the prospect was searching for and more real estate leads.
Make Your Business Known in the Community
Becoming a part of your local community isn’t something that you can do online but it does help a real estate agent’s leads a great deal. People prefer to do business with a company that they know rather than one they’ve never heard of.
There are multiple avenues you can go down to improve your business’ community profile. You can:
1.)Sponsor events in the area 2.) Host talks and seminars on business 3.) Volunteering
All of these project the image of a professional body with a human touch. You want to show that you’re a business that cares about people, not only money.
Doing these things will cost money but your service to your community will pay off in time.
Create An Inspiring Website
Real estate lead generation ideas are all well and good but you need to have a website that looks good and functions well, too.
For instance, your site should be set up to handle an IDX. An IDX pulls data on houses from your database and displays them on your website, which means you don’t need to create a new listing for each one manually.
You should also be sure to display relevant and interesting information about your inventory, in addition to lead capture strategies. For instance, your site should ask users to sign up for a newsletter. This gives you an email address which you can use to follow-up with.
Take Inspiration From Your Competition
Are your competitors creating more leads and doing more business than you? Then it’s time to take a look at what they’re doing and figure out how to do it yourself.
There is a wide range of marketing tools that let you analyze competitor sites and find out what they’re doing and whether it’s working. You can then put similar strategies into place yourself.
Lead Generation For Real Estate: The Best Way
We’ve covered lots of different real estate lead generation ideas in this guide, but the best way to do it is to buy ads on Google through RealDigiAds.com. RealDigiAds.com makes advertising on Google easy because Realtor campaigns have been pre-configured for you so all you need to do is add your target market and daily advertising budget. When you buy ads on Google, you don’t need to worry about SEO or what your competitors are doing as much. You can leapfrog them and get to the top of the search results with ease.
It really is lead generation for real estate made easy. We hear you ask: “how can I buy these ads?” That’s where RealDigiAds comes in. We’re experts in lead generation for real estate and designed a platform to help you buy ads that will work for your business. For more information take a look at our pricing page and get in touch!