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What is RealDigiAds?

RealDigiAds is a tool that helps Realtors advertise on Google with ease. We offer pre-configured campaigns that save you time and money with years of testing various keywords, ads, and audience settings.

Use RealDigiAds to take the guesswork out of pay-per-click advertising and eliminate the expense of an agency to get more from your marketing budget.

What is Google Ads?

Google Ads is an online pay-per-click (PPC) advertising solution that people use to advertise their businesses on Google Search, YouTube, and other sites across the web. When done right, Google Ads will help you generate leads, drive sales, and increase brand awareness for your Real Estate business.

What is pay-per-click advertising?

Pay-per-click (PPC) is a form of online advertising used to drive traffic to websites. As the name suggests, you only pay when users click on your ad (hence ‘pay per click’). This advertising method incentivizes search engines to show ads to the most relevant audiences.

How does Google Ads work?

Google Ads works by displaying your ad at the top of the search results page based on your target keywords. By leveraging smart technology, Google helps get your ads in front of potential leads at the moment they’re ready to take action.

Do I have to use RealDigiAds?

No. You can advertise on Google by going directly to the official Google Ads website. However, in doing that as a new advertiser, you may be terrified to discover a total of 18+ decisions that have to be made when setting up a new campaign – and that’s before you have to start thinking about actual keywords or ads.

RealDigiAds is the easiest, most effective way to launch, manage, and maximize Google Ads for your real estate business.

How much does RealDigiAds cost?

A RealDigiAds annual plan is $100 per month and the monthly plan is $149 per month. There are no additional fees other than your advertising costs which are paid directly to Google.

Do I need a website?

To set up and create ads, you must specify a landing page URL. This doesn’t necessarily need to be a website that you own, however, a lead capture website is highly recommended to maximize the impact of your ads.

More specifically, creating landing pages dedicated to campaigns will provide more leads/conversions (conversions are prospects that register on your website). 

What's the recommended Google Ads budget?

The recommended daily budget is the lowest budget amount at which you wouldn’t lose any impressions for your keywords due to budget constraints.

As a general rule, when starting a new campaign, you will want to get at least 100-200 clicks to determine your conversion rate. That said, depending on your target location, we recommend a daily budget of $20 to $50 per day. In most cases, we recommended $50 per day as a starting point to provide Google with more data during the learning phase.

If you choose a daily budget that’s lower than the recommended amount, your ads will still show, but they won’t show for every search, which means you will be limiting your exposure.

It’s important to remember you can increase or scale back your budget at any time.

What are keywords?

Keywords are words or phrases describing your business and services that you choose to help determine when and where your ads will appear.

The keywords you choose are used to show your ads for relevant searches. Selecting high-quality, relevant keywords for your ads will help you reach only the most interested people who are more likely to become leads.

How long does it take for Google Ads to work?

You won’t see the real success of your ads until the final phase (optimization) is complete, which is roughly three months in, on average. Once we set up and launch your campaign, it usually takes 24 hours for Google to approve your ad but can take up to three business days.

The learning phase will begin when your ads are active and will last around 7-14 days. When the learning period has ended, optimizations begin. During this time, Google uses its algorithm within your account to optimize.

As we make changes to improve your ad, Google notices and adjusts. Three months gives enough time for Google to learn and for us to analyze and optimize for a successful campaign. 

What happens when a new campaign is launched?

When launching a new Google Ads campaign, there are three phases: launch, learning, and optimization. Once your campaign is launched, your ads will be evaluated by Google. When your setup is approved, your ads will be active, and the learning phase will begin.

During the learning phase, Google uses machine learning to determine what will drive results. Once the learning period has ended, optimizations begin. Optimizations help fine-tune your campaign and require gathering enough data overtime to deliver the best results possible.

How soon will I see results from my Google Ads campaign?

In most cases, you will start seeing noticeable progress from your campaign within the first month. As Google learns what’s most relevant for their users and your business, you will begin to see even more improvement. By month three, you will see the real success of your campaign.

What are the components of a well-executed Google Ads campaign?

A well-executed Google Ads campaign delivers an outstanding user experience that leads to high conversion rates through a combination of the right ad copy, keyword usage, landing page design/messaging, optimizations, and an adequate budget.

RealDigiAds provides everything you need to maximize your return on ad spend, including a recommended budget.

What's a good return on ad spend?

A good return on ad spend is anything above 400% — or a 4:1 return.

Since real estate commissions are high, returns average between 5:1 to 7:1. This means a return of $5 to $7 for every ad dollar spent.

Can I pause my monthly subscription to RealDigiAds?

Yes. You can pause your subscription and restart at any time. By pausing your subscription, any active Google Ads campaigns will also be paused.

You can easily activate reactivate your subscription at any time, right from your account. You will not be charged for your RealDigiAds subscription while your account is paused.

Can I pause my Google Ads campaign?

Yes. You can pause your campaigns at any time. However, if your campaign is stopped for more than a few days, your data will get stale and must be reestablished upon activation.

This means once you restart your campaign, Google will go back into the learning phase, and results will be delayed. That said, we recommend lowering your budget instead of pausing your campaign.

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