Most businesses, if not all, have been impacted by the digital revolution, and real estate is certainly no exception. In February 2006, a new site called Zillow.com launched and changed the real estate industry forever. Similar to the way search engines transformed the way we find and access information, Zillow.com caused that same shift in the way we buy and sell properties. When someone wanted to buy or sell a home 14 years ago, the first thing they did was call a Realtor. Today, it’s the last thing they do. If someone wants to purchase or sell a home, the first thing they do is go online and research. Realtors that are aware of this change know that they have to be online to be found, and that’s why many Realtor leads come from Realtor websites or Realtor web pages on brokerage websites.
When you search for Real Estate listings on Google, the results are Zillow.com and miscellaneous Real Estate Brokerages. Zillow does Realtor lead generation on Google, but did you know that Realtor leads are purchased BACK from Zillow by Realtors? Yes, I said back because those Realtors leads were meant for Realtors and not for Zillow. Realtors also don’t need a massive advertising budget to cover the entire United States like Zillow. Realtors should be getting their leads right from Google for their specific target market so that they are not competing with other Realtors being displayed on the same Zillow page for a home, and because it costs much less. Let me put it this way, if you’re a Realtor targeting single-family homes in Roslyn, NY, RealDigiAds settings would be targeting people in or searching in Roslyn, NY, for single-family homes. PPC search advertising and digital ads on the Google Display Network (GDN) will transform a Realtor’s business.
Given the competitive nature of the real estate industry, this form of advertising is crucial for staying ahead, not to mention that Realtors need a steady flow of leads to build a strong pipeline for future business. RealDigiAds is the answer to how Realtors can connect with an audience who may not be ready to buy or sell, and then hold that attention until the sale becomes viable.